Everybody’s talking about food. From vegan sausage rolls and burgers, to climate-friendly proteins, there’s no escaping the fact that cooking, baking and dining are taking over the airwaves. In our increasingly virtual world, it’s the bakers and chefs who hold the celebrity status and the cookery shows that dominate primetime. As a result, consumers everywhere have become more demanding and less afraid to explore new trends. Habits and tastes are changing up.
But when is a trend just a passing fad, and when does it inspire a real shift in consumer behavior? How can you know which trends to watch and which ones to watch go by?